Brief 1 - Music Promo Video

To decide on what brief I would like to do I first need to do some surface level research into each brief.

There are three main types of music video they are; Performance Based, Narrative Based & Concept Based.

Performance Based Video

These are music videos that feature the artist/band/group performing the song through most if not all of the video. It’s probably the easiest to do on a budget provided you can get a suitable location for filming. [1]

Director:  Mark Pellington (2005)

Director: Jake Nava (2011)

Narrative Based Video

A narrative based music video contains mostly footage that attempts to tell a story through the moving image. Usually involving actors, the story is sometimes linked to the lyrical content of the song, but this isn’t always the case. This type of music video tends to be popular for a song that’s featured in a movie and you will often see scenes cut into the music video. [1]

(1994)

Director: Steve Barron (1985)

Concept Based Video

This is a style of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilize a particular editing or filming technique. It’s not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible. [1]

 Director: Chris Cunningham (2001)

Director: Trish Sie (2006)

After the surface research I feel that music video are fascinating and should be a brief that I would like to research further. However I have not research the other briefs yet so can not make a judgment to which brief I prefer.

References:
[1]Keil, M. (2012). Three types of music video. [Online] Matt Keil. Available from: http://www.mattkeil.com/2010/09/three-types-of-music-video/ [Accessed 23 June 2012].